Soul of the South Network (SSN) will begin airing “Beneath the Skin: Baptists and Racism” at 8 p.m. CST July 28.
A special 47-minute version of EthicsDaily.com’s award-winning documentary will be broadcast multiple times in addition to the initial airing.
Air times include at midnight July 29 and at 8 p.m. Aug. 1 followed by a midnight showing. The final airing will be at 6 p.m. Sunday, Aug. 3. All times are CST.
SSN currently has 16 stations carrying its programming. Its largest affiliate, WKOB in New York City, reaches nearly 7.5 million homes. The next largest affiliate, WOCK in Chicago, reaches 3.5 million homes.
Launched in May 2013, SSN focuses on black Americans, offering news, cultural and entertainment programming. Its programming reaches more than 20 million homes.
Other affiliate stations include KBCA-DT (41.3) in Alexandria, WLFT-DT in Baton Rouge, and KXKW-LP in Lafayette, Louisiana; KUMY-LD in Beaumont, Texas; WLOO-DT in Jackson, Mississippi; WPAN in Mobile, Alabama; WJXX-DT (Comcast 200) in Jacksonville and W16CC-D in Miami, Florida; and WRCX-LP (Time Warner 22) in Dayton, Ohio.
Doug McHenry, SSN’s president, is a well-known producer. After taking degrees from Stanford and Harvard, McHenry went on to produce a number of films, including “New Jack City” and “Jason’s Lyric.” He also produced the TV series “Malcolm & Eddie.”
“We at Soul of the South Television are truly blessed and proud to present the quality programs developed and produced by EthicsDaily,” McHenry said. “It’s rare to have Christian inspired programming that so readily speaks to challenges which face all of us today.”
Cliff Vaughn, media producer for EthicsDaily.com, expressed hope that EthicsDaily.com readers would share broadcasting information with their churches and networks.
“We’re grateful that our documentary on racism, which features memorable stories and courageous people, has a chance to compete for TV eyeballs,” Vaughn said. “Sane voices of faith don’t get enough airtime, but Soul of the South is changing that.”
“Spread the good news,” he said.
“Beneath the Skin” features the late preacher and author Will Campbell, former San Jose State University head football coach and current Arkansas Baptist College President Fitz Hill, and interviewees from nearly a dozen states.
Topics covered in the program include not only “racism as sin,” but also what interviewees term “encoded racism.”
Learn more about the documentary at BeneathTheSkin.info.