EthicsDaily.com Steps Up Use of Social Media


EthicsDaily.com is committed to using its social media platforms to challenge people of faith to advance the common good.
EthicsDaily.com is intensifying its use of social media networks.

With the tagline "Challenging people of faith to advance the common good," EthicsDaily.com is beginning to utilize social media platforms like Facebook and Twitter more and more.

EthicsDaily.com created its Facebook page in late 2010 and began tweeting in late October 2011.

Previously, EthicsDaily.com posted only one of its new stories each day to its Facebook page. Now, all new stories at EthicsDaily.com will be shared throughout the day on the EthicsDaily.com Facebook page.

EthicsDaily.com will also tweet about each of the day's new stories at the EthicsDaily.com Twitter page. Staffers Robert Parham and Cliff Vaughn and contributing editor Brian Kaylor will each tweet, via their own accounts, throughout the day on items of interest.

To help highlight the increased use of social media like Twitter, the EthicsDaily.com homepage has incorporated a Twitter news feed that carries real-time updates from the Twitter accounts of Parham, Vaughn and Kaylor. Whenever one of them tweets, the content immediately shows up on the homepage of EthicsDaily.com.

"That's a simple way to keep the homepage fresh and stocked with links to items of interest elsewhere," said Vaughn, managing editor and media producer for EthicsDaily.com.

The EthicsDaily.com homepage also carries standard icons and links to EthicsDaily.com pages at various social media sites: Facebook, Twitter, YouTube and Vimeo.

Additionally, all articles now allow for sharing, via icons at the bottom of each article, on several platforms: Facebook, Twitter, email, WordPress, ShareThis and StumbleUpon.

Still absent from EthicsDaily.com article pages is the ability to leave public comments. EthicsDaily.com has preferred and still prefers direct feedback in the form of emails, with discussion and comment housed off-site on another platform (e.g., Facebook).

EthicsDaily.com is committed to using its social media platforms to challenge people of faith to advance the common good. That commitment drives the sort of information and content EthicsDaily.com platforms will carry.

"My tweets will include cultural comments, moral critiques, notes on goodwill Baptists, nods to other goodwill faith members, alerts about EthicsDaily.com events and initiatives, appraisals of religion gone bad, praise for religion that advances justice and seeks the common good," wrote Parham, EthicsDaily.com's executive editor, in a recent editorial titled "I Have Decided to Follow Jesus ... and Tweet."

Parham tweeted live from events at the Baptist General Association of Virginia's annual meeting in Richmond Nov. 8-9, where the new EthicsDaily.com documentary on faith and immigration, "Gospel Without Borders," was screened on two occasions.

Vaughn's tweets tend to focus on culture and media, whereas Kaylor's messages often highlight the collision of faith and politics.

EthicsDaily.com began an e-newsletter in 2000, and it still delivers daily summaries of articles to pull folks back to the site for content. But e-newsletters are fading, and new push-pull technologies and platforms are claiming ever more ground.

"One of the hinges for social justice is moral redundancy," wrote Parham in a recent editorial. "As companies advertise constantly, social justice advocates must draw attention over and over again to issues that require redress."

Whether posting or tweeting, EthicsDaily.com is committed to drawing attention to issues that matter.

EthicsDaily.com is an imprint of the Baptist Center for Ethics. BCE was founded in 1991 to equip congregations and congregational leaders. It launched EthicsDaily.com in 2002 and began producing educational videos and documentaries in 2006.

Click here for a primer on Twitter and here for a primer on Facebook.

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